The manager, regardless of the role they are in, must increase their ability to impact the environment in order to increase their legitimate power through such means as guiding strategy-setting,…
Video dell’intervista durante WomenXImpact 2022
Key-note speech at WomenXImpact 2022
A otto anni dalla sua prima pubblicazione, “Isidora e i segreti di Villa Trevias” rimane uno dei libri che più mi è rimasto nel cuore.
Grazie a Giovanna…
“Strategy is the way in which organizations adapt to change in their environment”. In this statement we find change, the evolution of society and environment as key factors.
Tirelessly repeating messages, remembering key points thousands of times… When you start to hear the same concepts circulating from person to person and on everyone’s lips, then you can be…
Without making peace with your inner self and your values, you will not be able to understand the expectations of the people around you, nor will you be able to…
The key to change is to empower staff so that they can capitalize on their knowledge of the current organization and the value of their different experiences for the benefit…
But my friend this morning instead woke up much earlier than usual and with only one thought, “Please stop him somehow!”
Acceptance of what is different happens through personal knowledge and experience. If people live and interact in their everyday lives, they are more likely to understand each other.
And what about us? What will be our footprint? This is a question we should never forget to ask ourselves.
“Every possible effort,” in a managerial and corporate context, means being able to create an environment of involvement whereby everyone feels part of the same project and goal.
I recently watched a documentary and a movie about Freddy Mercury ("Bohemian Rapsody"). His genius and talent have crossed and united generations, his timeless songs and his energy on…
We all have a moral duty, especially if we belong to that group of fortunate people who have studied and realized their lives, to support other women who have simply…
The official definition of resilience in psychology is: “The ability to face life difficulties and overcome them by becoming strengthened and positively transformed. ”
But the principle of resilience is…
It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong…
Interview on Lout.plus May 2021
I really would like to thank Ioana for this interview!
(you can read it on linkedin here: https://www.linkedin.com/pulse/sabrina-colantonis-ten-steps-marketing-communication-success-ioana/?trackingId=rsVfrgshRdCzU9K80VuyXQ%3D%3D).
Not only because she was interested in my…
Each time I approach my letterbox and I find tons of useless promotional flyers, that I throw directly into the dustbin, I get sad and also nervous.
Many are still…
We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a…
Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with…
I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned…
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in…
I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions…
One of the opportunity created by this huge crisis is the use of smart-working on large scale.
It is nothing new. Since years we envision a new way of working thanks…
It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push…
One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach.…
Key-note speech all’evento WomenXImpact a Novembre 2022
“La strategia è il modo in cui le organizzazioni si adattano al cambiamento dell’ambiente circostante”. In questa definizione ritroviamo il cambiamento e l’evoluzione della società e dell’ambiente come fattori…
Ripetere i messaggi instancabilmente, ricordare i punti chiave migliaia di volte… Quando si iniziano a sentire gli stessi concetti circolare di bocca in bocca, allora si può esser certi che…
Senza fare pace con la propria interiorità e con i propri valori, non si può essere in grado di capire le aspettative delle persone intorno e nemmeno di strutturare degli…