The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in…
Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise…
I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions…
One of the opportunity created by this huge crisis is the use of smart-working on large scale.
It is nothing new. Since years we envision a new way of working thanks…
It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push…
One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach.…
Era un caldo pomeriggio di inizio agosto quando fui contattata in urgenza dalla Direzione del Personale di Esselunga. Lavorare per un’azienda così prestigiosa era considerata allora una fortuna inestimabile! Il…