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“Strategy is the way in which organizations adapt to change in their environment”. In this statement we find change, the evolution of society and environment as key factors.
Ripetere i messaggi instancabilmente, ricordare i punti chiave migliaia di volte… Quando si iniziano a sentire gli stessi concetti circolare di bocca in bocca, allora si può esser certi che la montagna sta cominciando a muoversi.
Tirelessly repeating messages, remembering key points thousands of times… When you start to hear the same concepts circulating from person to person and on everyone’s lips, then you can be sure that the mountain is beginning to move.
Without making peace with your inner self and your values, you will not be able to understand the expectations of the people around you, nor will you be able to structure goals, and you will end up simulating dissonant behaviour that will generate contradictions and unconscious bias.
Senza fare pace con la propria interiorità e con i propri valori, non si può essere in grado di capire le aspettative delle persone intorno e nemmeno di strutturare degli obiettivi, e si finirà per simulare comportamenti dissonanti che genereranno contraddizioni e bias inconsci.
The key to change is to empower staff so that they can capitalize on their knowledge of the current organization and the value of their different experiences for the benefit of the new objectives.
But my friend this morning instead woke up much earlier than usual and with only one thought, “Please stop him somehow!”
la mia amica stamattina invece si è svegliata molto prima del solito e con un solo pensiero: “Vi prego fatelo smettere!”
L’home office full time e le restrizioni hanno portato le persone a vivere sempre più la propria realtà locale perdendo l’abitudine all’uso dell’inglese e spesso perdendo la propensione a comprendere diverse opinioni e diversi approcci culturali.
Acceptance of what is different happens through personal knowledge and experience. If people live and interact in their everyday lives, they are more likely to understand each other.
And what about us? What will be our footprint? This is a question we should never forget to ask ourselves.
In a business context, best results are achieved when the engagement of people is such that everyone can feel part of the same project and every effort is directed towards a common goal: this is a hard process, in which a good management guidance is the key success factor.
In un contesto aziendale e manageriale i migliori risultati si ottengono quando il livello di coinvolgimento delle persone è tale che ognuno possa sentirsi parte di uno stesso progetto, quando ogni sforzo è orientato verso un obiettivo comune: un processo spesso arduo, in cui una buona guida manageriale può fare la differenza.
Era il 2014 quando pubblicai il libro “La Strategia della Farfalla”. Ai tempi eravamo tutti un po’ scossi dalle ripercussioni della crisi economica e sentivo un forte bisogno di parlare dell’importanza di reinvetarsi e di non mollare mai.
It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong need to talk about the importance of reinventing ourselves and never give up.
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…
Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise and the concern was made by seeing the life we were used to have and to know as so granted and due, being disrupted by…
I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…
One of the opportunity created by this huge crisis is the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…
It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push further the narrative of the company in this very strange time. Ethic and Empathy are part of our daily life now as never before. Staying…
Moving the mountain is a motto that I like very much and I use a lot: According to dictionary, moving mountain means Achieving spectacular and apparently impossible results. Make every possible effort. Without 2. you cannot get 1. And here is the approach… This was the starting point of my speech during the conference CMCX…