“Strategy is the way in which organizations adapt to change in their environment”. In this statement we find change, the evolution of society and environment as key factors.
La strategia e il cambiamento
“La strategia è il modo in cui le organizzazioni si adattano al cambiamento dell’ambiente circostante”. In questa definizione ritroviamo il cambiamento e l’evoluzione della società e dell’ambiente come fattori chiave.
Chiave per il cambiamento
Ripetere i messaggi instancabilmente, ricordare i punti chiave migliaia di volte… Quando si iniziano a sentire gli stessi concetti circolare di bocca in bocca, allora si può esser certi che la montagna sta cominciando a muoversi.
key to change
Tirelessly repeating messages, remembering key points thousands of times… When you start to hear the same concepts circulating from person to person and on everyone’s lips, then you can be sure that the mountain is beginning to move.
Without making peace with your inner self and your values, you will not be able to understand the expectations of the people around you, nor will you be able to structure goals, and you will end up simulating dissonant behaviour that will generate contradictions and unconscious bias.
Senza fare pace con la propria interiorità e con i propri valori, non si può essere in grado di capire le aspettative delle persone intorno e nemmeno di strutturare degli obiettivi, e si finirà per simulare comportamenti dissonanti che genereranno contraddizioni e bias inconsci.
Change management tips
The key to change is to empower staff so that they can capitalize on their knowledge of the current organization and the value of their different experiences for the benefit of the new objectives.
Moving The Mountain
“Every possible effort,” in a managerial and corporate context, means being able to create an environment of involvement whereby everyone feels part of the same project and goal.
Moving The Mountain
In un contesto aziendale e manageriale i migliori risultati si ottengono quando il livello di coinvolgimento delle persone è tale che ognuno possa sentirsi parte di uno stesso progetto, quando ogni sforzo è orientato verso un obiettivo comune: un processo spesso arduo, in cui una buona guida manageriale può fare la differenza.
Neue Strategien kann man nur entwickeln, wenn man seinen Spielraum kennt
Interview on Lout.plus May 2021
From paper to digital
Each time I approach my letterbox and I find tons of useless promotional flyers, that I throw directly into the dustbin, I get sad and also nervous. Many are still very fond of paper, some likes to receive them regularly. But is that really bringing more sales? Or more value to the Brands? Is that…
Strategies and their execution
We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a new way to position the business is one of the major duty of marketers. this means to move from a pure product, traditional approach to…
Round Table “B2B Marketing Online”
Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with a special focus on marketing and sales. The major topics were related to the role of marketing professionals, now and in future, and what kind of…
Philip Kotler – speech from Italian Marketing Foundation.
I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned with the time. Here he shows us again that nowadays we cannot separate marketing activities to company purpose and values anymore. Every single action needs…
“B2B next normal”: from passive to strategic marketing
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…
The Brand can be the real game changer
One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach. The Brand has been crucial in this process in order to push the organization to define in a new way its own “reason why”. In…