The manager, regardless of the role they are in, must increase their ability to impact the environment in order to increase their legitimate power through such means as guiding strategy-setting, attracting talent, influencing control systems, or redesigning the organization itself.
Intervista durante WomenXImpact
Video dell’intervista durante WomenXImpact 2022
key to change
Tirelessly repeating messages, remembering key points thousands of times… When you start to hear the same concepts circulating from person to person and on everyone’s lips, then you can be sure that the mountain is beginning to move.
Moving The Mountain
“Every possible effort,” in a managerial and corporate context, means being able to create an environment of involvement whereby everyone feels part of the same project and goal.
Moving The Mountain
In un contesto aziendale e manageriale i migliori risultati si ottengono quando il livello di coinvolgimento delle persone è tale che ognuno possa sentirsi parte di uno stesso progetto, quando ogni sforzo è orientato verso un obiettivo comune: un processo spesso arduo, in cui una buona guida manageriale può fare la differenza.
Neue Strategien kann man nur entwickeln, wenn man seinen Spielraum kennt
Interview on Lout.plus May 2021
“B2B next normal”: from passive to strategic marketing
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…
Brands and their “raison d’être”
I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…
The Brand can be the real game changer
One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach. The Brand has been crucial in this process in order to push the organization to define in a new way its own “reason why”. In…