Ma noi donne non possiamo dimenticare altre donne che non hanno la nostra stessa fortuna. E se l’effetto farfalla è vero allora forse un piccolo gesto, un’azione o un’iniziativa che…
The official definition of resilience in psychology is: “The ability to face life difficulties and overcome them by becoming strengthened and positively transformed. ”
But the principle of resilience is…
La resilienza oggi più che mai è fondamentale per mantenere i nervi saldi. E come descriverlo meglio di così:
"La definizione ufficiale in psicologia di resilienza è: “La capacità di…
Era il 2014 quando pubblicai il libro “La Strategia della Farfalla”. Ai tempi eravamo tutti un po’ scossi dalle ripercussioni della crisi economica e sentivo un forte bisogno di parlare…
It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong…
Interview on Lout.plus May 2021
I really would like to thank Ioana for this interview!
(you can read it on linkedin here: https://www.linkedin.com/pulse/sabrina-colantonis-ten-steps-marketing-communication-success-ioana/?trackingId=rsVfrgshRdCzU9K80VuyXQ%3D%3D).
Not only because she was interested in my…
Each time I approach my letterbox and I find tons of useless promotional flyers, that I throw directly into the dustbin, I get sad and also nervous.
Many are still…
We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a…
Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with…
I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned…
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in…