Brands and their “raison d’être”

I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…

Virtual leadership. Why many were so sceptic?

One of the opportunity created by this huge crisis is  the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but  many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…