Get Future Ready
The secret of change is to focus all your energy not on fighting the old but on building the new. (Sandro Pertini)
The world is hardly changing and keeping this fast pace is a complex task for all different stakeholders, especially when confronted in international contexts with different cultures.
We are used to endure existing system pushing hard to try to change it, but true innovation comes from imagining something new and then creat a new system around it.
With over 25 years in marketing, I have helped organization thrive amid change, through strategic marketing and bold vision. It’s time to get future-ready!
Future starts today. Let’s create it.
Sabrina Colantoni Brand Expert, Author, Speaker
Branding is not only about advertising anymore, but about the whole identity of the organization. From its business positioning to the employees retention, social responsibility and its core values.
Technologies and societies challenges are heavily moving the focus of marketing and brand from products’ selling to value proposition. Because of that, the ability to differentiate and remain attractive will be entirely dependent on the shaping of strong purpose and a new mindset based on experimental initiative and horizontal leadership able to embrace the change and move the organization to the next level.
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My speeches
I am a conference speaker where I share my years of experience in creating and developing brands. Check out my recent and future speaking engagements.