Butterfly effect

We all have a moral duty, especially if we belong to that group of fortunate people who have studied and realized their lives, to support other women who have simply had the misfortune of being born in the wrong place.

Resilience

The official definition of resilience in psychology is: “The ability to face life difficulties and overcome them by becoming strengthened and positively transformed. ”
But the principle of resilience is very hard to implement because it implies suffering.

Loneliness

 “Learning to be alone” is a necessary life journey. It means dealing with one’s own anxieties and fears and accepting that emotions goes up and down and we need to learn to manage them without discharging them on others.

Overcome fear

It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong need to talk about the importance of reinventing ourselves and never give up.

marketing conference EWMS

A 48-hour marketing conference eWMS (World Marketing Summit) is what I am trying to follow since yesterday. I like the idea very much and all presenters are super interesting mainly professors coming from the best universities all over the world and reading through the times we are living and how the future could look like….

Thanks to Ioana Straeter for asking my opinion

I really would like to thank Ioana for this interview! (you can read it on linkedin here: https://www.linkedin.com/pulse/sabrina-colantonis-ten-steps-marketing-communication-success-ioana/?trackingId=rsVfrgshRdCzU9K80VuyXQ%3D%3D). Not only because she was interested in my opinion and my experience and this was making me very happy since it means that is valuable also for other persons. But specially because chatting together with her about…

From paper to digital

Each time I approach my letterbox and I find tons of useless promotional flyers, that I throw directly into the dustbin, I get sad and also nervous. Many are still very fond of paper, some likes to receive them regularly. But is that really bringing more sales? Or more value to the Brands? Is that…

Strategies and their execution

We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a new way to position the business is one of the major duty of marketers. this means to move from a pure product, traditional approach to…

Round Table “B2B Marketing Online”

Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with a special focus on marketing and sales. The major topics were related to the role of marketing professionals, now and in future, and what kind of…

Philip Kotler – speech from Italian Marketing Foundation.

I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned with the time. Here he shows us again that nowadays we cannot separate marketing activities to company purpose and values anymore. Every single action needs…

“B2B next normal”: from passive to strategic marketing

The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…

Brands and their “raison d’être”

I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…

Virtual leadership. Why many were so sceptic?

One of the opportunity created by this huge crisis is  the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but  many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…

“Next Normal” could be a better world

It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push further the narrative of the company in this very strange time. Ethic and Empathy are part of our daily life now as never before. Staying…

The Brand can be the real game changer

One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach. The Brand has been crucial in this process in order to push the organization to define in a new way its own “reason why”. In…

Moving the mountain

Moving the mountain is a motto that I like very much and I use a lot: According to dictionary, moving mountain means Achieving spectacular and apparently impossible results. Make every possible effort. Without 2. you cannot get 1. And here is the approach… This was the starting point of my speech during the conference CMCX…

Effetto farfalla

Ma noi donne non possiamo dimenticare altre donne che non hanno la nostra stessa fortuna. E se l’effetto farfalla è vero allora forse un piccolo gesto, un’azione o un’iniziativa che sembra nulla rispetto all’entità del problema oggi, genererà un effetto nel futuro.

Resilienza

La resilienza oggi più che mai è fondamentale per mantenere i nervi saldi. E come descriverlo meglio di così: “La definizione ufficiale in psicologia di resilienza è: “La capacità di affrontare le avversità della vita, di superarle uscendone rinforzati e trasformati positivamente.” Ma il principio della resilienza è molto difficile da attuare perché contiene della…

Solitudine

 “Imparare a stare da soli” è un percorso di vita necessario e autentico nel diventare adulti. Significa fare i conti con le proprie ansie e le proprie paure e accettare che le emozioni e gli umori variano dal positivo al negativo e che bisogna gestirli senza scaricarli sul prossimo.

Superare la paura

Era il 2014 quando pubblicai il libro “La Strategia della Farfalla”. Ai tempi eravamo tutti un po’ scossi dalle ripercussioni della crisi economica e sentivo un forte bisogno di parlare dell’importanza di reinvetarsi e di non mollare mai.

Merry Christmas

Everything has been told and analysed about this strange year that we are leaving behind us. For me weeks and months were running fast and I even don’t know anymore what I was doing when. But what I’ve learned is to react quickly, to question everything I ‘m doing and to look for new solutions…

Key learnings

Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise and the concern was made by seeing the life we were used to have and to know as so granted and due, being disrupted by…

C’era una volta Esselunga …

Era un caldo pomeriggio di inizio agosto quando fui contattata in urgenza dalla Direzione del Personale di Esselunga. Lavorare per un’azienda così prestigiosa era considerata allora una fortuna inestimabile! Il direttore del personale organizzò nel giro di due giorni un secondo colloquio con il Dottor Giuseppe Caprotti e, all’inizio di settembre, entrai negli uffici di…