Moving the Mountain

The manager, regardless of the role they are in, must increase their ability to impact the environment in order to increase their legitimate power through such means as guiding strategy-setting, attracting talent, influencing control systems, or redesigning the organization itself. 

Isidora – nuova edizione

A otto anni dalla sua prima pubblicazione, “Isidora e i segreti di Villa Trevias” rimane uno dei libri che più mi è rimasto nel cuore.

Grazie a Giovanna Mazzitelli per l’accurato lavoro di revisione e a BG Projektanci di Patryk Gagatek per la nuova copertina.

About strategy

“Strategy is the way in which organizations adapt to change in their environment”. In this statement we find change, the evolution of society and environment as key factors.

key to change

Tirelessly repeating messages, remembering key points thousands of times… When you start to hear the same concepts circulating from person to person and on everyone’s lips, then you can be sure that the mountain is beginning to move.

About leadership

Without making peace with your inner self and your values, you will not be able to understand the expectations of the people around you, nor will you be able to structure goals, and you will end up simulating dissonant behaviour that will generate contradictions and unconscious bias.

Change management tips

The key to change is to empower staff so that they can capitalize on their knowledge of the current organization and the value of their different experiences for the benefit of the new objectives.

Pray for Kiev

But my friend this morning instead woke up much earlier than usual and with only one thought, “Please stop him somehow!”


Acceptance of what is different happens through personal knowledge and experience. If people live and interact in their everyday lives, they are more likely to understand each other.


And what about us? What will be our footprint? This is a question we should never forget to ask ourselves.

Moving The Mountain

“Every possible effort,” in a managerial and corporate context, means being able to create an environment of involvement whereby everyone feels part of the same project and goal.


I recently watched a documentary and a movie about Freddy Mercury (“Bohemian Rapsody”). His genius and talent have crossed and united generations, his timeless songs and his energy on stage have made him among the best performers of all time. Yet he was not at all the stereotype of “success” as we usually think of…

Butterfly effect

We all have a moral duty, especially if we belong to that group of fortunate people who have studied and realized their lives, to support other women who have simply had the misfortune of being born in the wrong place.


The official definition of resilience in psychology is: “The ability to face life difficulties and overcome them by becoming strengthened and positively transformed. ”
But the principle of resilience is very hard to implement because it implies suffering.


 “Learning to be alone” is a necessary life journey. It means dealing with one’s own anxieties and fears and accepting that emotions goes up and down and we need to learn to manage them without discharging them on others.

Overcome fear

It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong need to talk about the importance of reinventing ourselves and never give up.

Thanks to Ioana Straeter for asking my opinion

I really would like to thank Ioana for this interview! (you can read it on linkedin here: Not only because she was interested in my opinion and my experience and this was making me very happy since it means that is valuable also for other persons. But specially because chatting together with her about…

From paper to digital

Each time I approach my letterbox and I find tons of useless promotional flyers, that I throw directly into the dustbin, I get sad and also nervous. Many are still very fond of paper, some likes to receive them regularly. But is that really bringing more sales? Or more value to the Brands? Is that…

Strategies and their execution

We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a new way to position the business is one of the major duty of marketers. this means to move from a pure product, traditional approach to…

Round Table “B2B Marketing Online”

Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with a special focus on marketing and sales. The major topics were related to the role of marketing professionals, now and in future, and what kind of…

Philip Kotler – speech from Italian Marketing Foundation.

I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned with the time. Here he shows us again that nowadays we cannot separate marketing activities to company purpose and values anymore. Every single action needs…

“B2B next normal”: from passive to strategic marketing

The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…

Brands and their “raison d’être”

I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…

Virtual leadership. Why many were so sceptic?

One of the opportunity created by this huge crisis is  the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but  many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…

“Next Normal” could be a better world

It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push further the narrative of the company in this very strange time. Ethic and Empathy are part of our daily life now as never before. Staying…

The Brand can be the real game changer

One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach. The Brand has been crucial in this process in order to push the organization to define in a new way its own “reason why”. In…

Moving the mountain

Moving the mountain is a motto that I like very much and I use a lot: According to dictionary, moving mountain means Achieving spectacular and apparently impossible results. Make every possible effort. Without 2. you cannot get 1. And here is the approach… This was the starting point of my speech during the conference CMCX…

La strategia e il cambiamento

“La strategia è il modo in cui le organizzazioni si adattano al cambiamento dell’ambiente circostante”. In questa definizione ritroviamo il cambiamento e l’evoluzione della società e dell’ambiente come fattori chiave. 

Chiave per il cambiamento

Ripetere i messaggi instancabilmente, ricordare i punti chiave migliaia di volte… Quando si iniziano a sentire gli stessi concetti circolare di bocca in bocca, allora si può esser certi che la montagna sta cominciando a muoversi. 

Sulla leadership

Senza fare pace con la propria interiorità e con i propri valori, non si può essere in grado di capire le aspettative delle persone intorno e nemmeno di strutturare degli obiettivi, e si finirà per simulare comportamenti dissonanti che genereranno contraddizioni e bias inconsci.

Change management

La chiave del cambiamento passa per l’empowerement (potenziamento) del personale esistente al fine di poter capitalizzare sulla loro conoscenza della presente organizzazione e sul valore delle diverse esperienze a vantaggio dei nuovi obiettivi.

Pray for Kiev

la mia amica stamattina invece si è svegliata molto prima del solito e con un solo pensiero: “Vi prego fatelo smettere!”


L’home office full time e le restrizioni hanno portato le persone a vivere sempre più la propria realtà locale perdendo l’abitudine all’uso dell’inglese e spesso perdendo la propensione a comprendere diverse opinioni e diversi approcci culturali.

Lasciare il segno

Quale segno lasceremo nel medio-lungo termine? Questa è la domanda che dobbiamo farci regolarmente se vogliamo dare un senso a quello che facciamo.  

Moving The Mountain

In un contesto aziendale e manageriale i migliori risultati si ottengono quando il livello di coinvolgimento delle persone è tale che ognuno possa sentirsi parte di uno stesso progetto, quando ogni sforzo è orientato verso un obiettivo comune: un processo spesso arduo, in cui una buona guida manageriale può fare la differenza.


Recentemente mi è capitato di guardare un documentario su Freddy Mercury e, spinti dall’interesse, la stessa sera abbiamo guardato anche il film su di lui: “Bohemian Rapsody”. Il suo genio e il suo talento hanno attraversato e unito generazioni, le sue canzoni intramontabili e la sua energia sul palco lo hanno reso fra i migliori…

Effetto farfalla

Ma noi donne non possiamo dimenticare altre donne che non hanno la nostra stessa fortuna. E se l’effetto farfalla è vero allora forse un piccolo gesto, un’azione o un’iniziativa che sembra nulla rispetto all’entità del problema oggi, genererà un effetto nel futuro.


La resilienza oggi più che mai è fondamentale per mantenere i nervi saldi. E come descriverlo meglio di così: “La definizione ufficiale in psicologia di resilienza è: “La capacità di affrontare le avversità della vita, di superarle uscendone rinforzati e trasformati positivamente.” Ma il principio della resilienza è molto difficile da attuare perché contiene della…


 “Imparare a stare da soli” è un percorso di vita necessario e autentico nel diventare adulti. Significa fare i conti con le proprie ansie e le proprie paure e accettare che le emozioni e gli umori variano dal positivo al negativo e che bisogna gestirli senza scaricarli sul prossimo.

Superare la paura

Era il 2014 quando pubblicai il libro “La Strategia della Farfalla”. Ai tempi eravamo tutti un po’ scossi dalle ripercussioni della crisi economica e sentivo un forte bisogno di parlare dell’importanza di reinvetarsi e di non mollare mai.

Merry Christmas

Everything has been told and analysed about this strange year that we are leaving behind us. For me weeks and months were running fast and I even don’t know anymore what I was doing when. But what I’ve learned is to react quickly, to question everything I ‘m doing and to look for new solutions…

Key learnings

Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise and the concern was made by seeing the life we were used to have and to know as so granted and due, being disrupted by…