Content strategy becomes more and more crucial for the success of the marketing activities. Often companies concentrate energies into the execution and into the complexity of the channel organisation but a good digital strategy starts from the story. Who do you want to be? What’s your value? Why people should care about you?
And this story has to be consistent and constantly challenged and revised in order to be always aligned with the present situations.
What we did in the beginning of the Covid19 crisis helped us to approach contents differently and this was just the beginning of our journey.
