L’home office full time e le restrizioni hanno portato le persone a vivere sempre più la propria realtà locale perdendo l’abitudine all’uso dell’inglese e spesso perdendo la propensione a comprendere diverse opinioni e diversi approcci culturali.
Tag: Covid19
Intercultural
Acceptance of what is different happens through personal knowledge and experience. If people live and interact in their everyday lives, they are more likely to understand each other.
Superare la paura
Era il 2014 quando pubblicai il libro “La Strategia della Farfalla”. Ai tempi eravamo tutti un po’ scossi dalle ripercussioni della crisi economica e sentivo un forte bisogno di parlare dell’importanza di reinvetarsi e di non mollare mai.
Overcome fear
It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong need to talk about the importance of reinventing ourselves and never give up.
Thanks to Ioana Straeter for asking my opinion
I really would like to thank Ioana for this interview! (you can read it on linkedin here: https://www.linkedin.com/pulse/sabrina-colantonis-ten-steps-marketing-communication-success-ioana/?trackingId=rsVfrgshRdCzU9K80VuyXQ%3D%3D). Not only because she was interested in my opinion and my experience and this was making me very happy since it means that is valuable also for other persons. But specially because chatting together with her about…
Round Table “B2B Marketing Online”
Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with a special focus on marketing and sales. The major topics were related to the role of marketing professionals, now and in future, and what kind of…
“B2B next normal”: from passive to strategic marketing
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…
Key learnings
Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise and the concern was made by seeing the life we were used to have and to know as so granted and due, being disrupted by…
Brands and their “raison d’être”
I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…
Virtual leadership. Why many were so sceptic?
One of the opportunity created by this huge crisis is the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…
“Next Normal” could be a better world
It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push further the narrative of the company in this very strange time. Ethic and Empathy are part of our daily life now as never before. Staying…
Sabrina Colantoni 