Resilience

The official definition of resilience in psychology is: “The ability to face life difficulties and overcome them by becoming strengthened and positively transformed. ”
But the principle of resilience is very hard to implement because it implies suffering.

Resilienza

La resilienza oggi più che mai è fondamentale per mantenere i nervi saldi. E come descriverlo meglio di così: “La definizione ufficiale in psicologia di resilienza è: “La capacità di affrontare le avversità della vita, di superarle uscendone rinforzati e trasformati positivamente.” Ma il principio della resilienza è molto difficile da attuare perché contiene della…

Superare la paura

Era il 2014 quando pubblicai il libro “La Strategia della Farfalla”. Ai tempi eravamo tutti un po’ scossi dalle ripercussioni della crisi economica e sentivo un forte bisogno di parlare dell’importanza di reinvetarsi e di non mollare mai.

Overcome fear

It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong need to talk about the importance of reinventing ourselves and never give up.

Key learnings

Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise and the concern was made by seeing the life we were used to have and to know as so granted and due, being disrupted by…

Brands and their “raison d’être”

I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…

Virtual leadership. Why many were so sceptic?

One of the opportunity created by this huge crisis is  the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but  many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…

“Next Normal” could be a better world

It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push further the narrative of the company in this very strange time. Ethic and Empathy are part of our daily life now as never before. Staying…