“Strategy is the way in which organizations adapt to change in their environment”. In this statement we find change, the evolution of society and environment as key factors.
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Neue Strategien kann man nur entwickeln, wenn man seinen Spielraum kennt
Interview on Lout.plus May 2021
Strategies and their execution
We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a new way to position the business is one of the major duty of marketers. this means to move from a pure product, traditional approach to…
“B2B next normal”: from passive to strategic marketing
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…