Video dell’intervista durante WomenXImpact 2022
Category: Marketing
Il Marketing è la comprensione del mercato in cui si opera. Tutto il resto è tecnica che si può apprendere sui libri o nei molteplici corsi esistenti. Certo le modalità di comprensione del mercato cambiano, come pure gli strumenti per gestirlo. Dall’advertising al digitale ai big data, è il modo in cui stiamo sul mercato che muta insieme alla società in cui viviamo.
About strategy
“Strategy is the way in which organizations adapt to change in their environment”. In this statement we find change, the evolution of society and environment as key factors.
La strategia e il cambiamento
“La strategia è il modo in cui le organizzazioni si adattano al cambiamento dell’ambiente circostante”. In questa definizione ritroviamo il cambiamento e l’evoluzione della società e dell’ambiente come fattori chiave.
Moving The Mountain
“Every possible effort,” in a managerial and corporate context, means being able to create an environment of involvement whereby everyone feels part of the same project and goal.
Moving The Mountain
In un contesto aziendale e manageriale i migliori risultati si ottengono quando il livello di coinvolgimento delle persone è tale che ognuno possa sentirsi parte di uno stesso progetto, quando ogni sforzo è orientato verso un obiettivo comune: un processo spesso arduo, in cui una buona guida manageriale può fare la differenza.
Neue Strategien kann man nur entwickeln, wenn man seinen Spielraum kennt
Interview on Lout.plus May 2021
Thanks to Ioana Straeter for asking my opinion
I really would like to thank Ioana for this interview! (you can read it on linkedin here: https://www.linkedin.com/pulse/sabrina-colantonis-ten-steps-marketing-communication-success-ioana/?trackingId=rsVfrgshRdCzU9K80VuyXQ%3D%3D). Not only because she was interested in my opinion and my experience and this was making me very happy since it means that is valuable also for other persons. But specially because chatting together with her about…
From paper to digital
Each time I approach my letterbox and I find tons of useless promotional flyers, that I throw directly into the dustbin, I get sad and also nervous. Many are still very fond of paper, some likes to receive them regularly. But is that really bringing more sales? Or more value to the Brands? Is that…
Strategies and their execution
We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a new way to position the business is one of the major duty of marketers. this means to move from a pure product, traditional approach to…
Round Table “B2B Marketing Online”
Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with a special focus on marketing and sales. The major topics were related to the role of marketing professionals, now and in future, and what kind of…
Philip Kotler – speech from Italian Marketing Foundation.
I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned with the time. Here he shows us again that nowadays we cannot separate marketing activities to company purpose and values anymore. Every single action needs…
“B2B next normal”: from passive to strategic marketing
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…
Brands and their “raison d’être”
I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…
The Brand can be the real game changer
One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach. The Brand has been crucial in this process in order to push the organization to define in a new way its own “reason why”. In…
Sabrina Colantoni 