Merry Christmas

Everything has been told and analysed about this strange year that we are leaving behind us. For me weeks and months were running fast and I even don’t know anymore what I was doing when. But what I’ve learned is to react quickly, to question everything I ‘m doing and to look for new solutions…

marketing conference EWMS

A 48-hour marketing conference eWMS (World Marketing Summit) is what I am trying to follow since yesterday. I like the idea very much and all presenters are super interesting mainly professors coming from the best universities all over the world and reading through the times we are living and how the future could look like….

Thanks to Ioana Straeter for asking my opinion

I really would like to thank Ioana for this interview! (you can read it on linkedin here: https://www.linkedin.com/pulse/sabrina-colantonis-ten-steps-marketing-communication-success-ioana/?trackingId=rsVfrgshRdCzU9K80VuyXQ%3D%3D). Not only because she was interested in my opinion and my experience and this was making me very happy since it means that is valuable also for other persons. But specially because chatting together with her about…

Key learnings

Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise and the concern was made by seeing the life we were used to have and to know as so granted and due, being disrupted by…

Virtual leadership. Why many were so sceptic?

One of the opportunity created by this huge crisis is  the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but  many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…

“Next Normal” could be a better world

It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push further the narrative of the company in this very strange time. Ethic and Empathy are part of our daily life now as never before. Staying…

C’era una volta Esselunga …

Era un caldo pomeriggio di inizio agosto quando fui contattata in urgenza dalla Direzione del Personale di Esselunga. Lavorare per un’azienda così prestigiosa era considerata allora una fortuna inestimabile! Il direttore del personale organizzò nel giro di due giorni un secondo colloquio con il Dottor Giuseppe Caprotti e, all’inizio di settembre, entrai negli uffici di…