The manager, regardless of the role they are in, must increase their ability to impact the environment in order to increase their legitimate power through such means as guiding strategy-setting, attracting talent, influencing control systems, or redesigning the organization itself.
Speech WomenXImpact 2022
Key-note speech at WomenXImpact 2022
“Strategy is the way in which organizations adapt to change in their environment”. In this statement we find change, the evolution of society and environment as key factors.
key to change
Tirelessly repeating messages, remembering key points thousands of times… When you start to hear the same concepts circulating from person to person and on everyone’s lips, then you can be sure that the mountain is beginning to move.
Without making peace with your inner self and your values, you will not be able to understand the expectations of the people around you, nor will you be able to structure goals, and you will end up simulating dissonant behaviour that will generate contradictions and unconscious bias.
Change management tips
The key to change is to empower staff so that they can capitalize on their knowledge of the current organization and the value of their different experiences for the benefit of the new objectives.
Pray for Kiev
But my friend this morning instead woke up much earlier than usual and with only one thought, “Please stop him somehow!”
Acceptance of what is different happens through personal knowledge and experience. If people live and interact in their everyday lives, they are more likely to understand each other.
And what about us? What will be our footprint? This is a question we should never forget to ask ourselves.
Moving The Mountain
“Every possible effort,” in a managerial and corporate context, means being able to create an environment of involvement whereby everyone feels part of the same project and goal.
I recently watched a documentary and a movie about Freddy Mercury (“Bohemian Rapsody”). His genius and talent have crossed and united generations, his timeless songs and his energy on stage have made him among the best performers of all time. Yet he was not at all the stereotype of “success” as we usually think of…
We all have a moral duty, especially if we belong to that group of fortunate people who have studied and realized their lives, to support other women who have simply had the misfortune of being born in the wrong place.
The official definition of resilience in psychology is: “The ability to face life difficulties and overcome them by becoming strengthened and positively transformed. ”
But the principle of resilience is very hard to implement because it implies suffering.
It’s already 7 years that I published the book “The Butterfly Strategy”. At the time we were all shaken by the economic crisis and I felt a strong need to talk about the importance of reinventing ourselves and never give up.
Neue Strategien kann man nur entwickeln, wenn man seinen Spielraum kennt
Interview on Lout.plus May 2021
Thanks to Ioana Straeter for asking my opinion
I really would like to thank Ioana for this interview! (you can read it on linkedin here: https://www.linkedin.com/pulse/sabrina-colantonis-ten-steps-marketing-communication-success-ioana/?trackingId=rsVfrgshRdCzU9K80VuyXQ%3D%3D). Not only because she was interested in my opinion and my experience and this was making me very happy since it means that is valuable also for other persons. But specially because chatting together with her about…
From paper to digital
Each time I approach my letterbox and I find tons of useless promotional flyers, that I throw directly into the dustbin, I get sad and also nervous. Many are still very fond of paper, some likes to receive them regularly. But is that really bringing more sales? Or more value to the Brands? Is that…
Strategies and their execution
We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a new way to position the business is one of the major duty of marketers. this means to move from a pure product, traditional approach to…
Round Table “B2B Marketing Online”
Today during the event B2B Marketing Hotline, organized by Marconomy, we had the chance to discuss and share about the challenges that companies are facing in this period, with a special focus on marketing and sales. The major topics were related to the role of marketing professionals, now and in future, and what kind of…
Philip Kotler – speech from Italian Marketing Foundation.
I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned with the time. Here he shows us again that nowadays we cannot separate marketing activities to company purpose and values anymore. Every single action needs…
“B2B next normal”: from passive to strategic marketing
The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…
Preparing the return and the phase 2, I feel an odd sense of anxiety. The same I was feeling in the beginning of the lock-down. At that time, the surprise and the concern was made by seeing the life we were used to have and to know as so granted and due, being disrupted by…
Brands and their “raison d’être”
I’ve been asked to explain what has been my approach during this crisis time regarding the Brand strategy. So, since sharing is caring, let us summarise some thoughts and directions that I am taking now. The crisis exist and will exist for next months, this is now clear and not less scaring for everyone. An…
Virtual leadership. Why many were so sceptic?
One of the opportunity created by this huge crisis is the use of smart-working on large scale. It is nothing new. Since years we envision a new way of working thanks to digital technology, but many companies and managers were still very sceptic about this new way of managing the professional daily life. The home-office…
“Next Normal” could be a better world
It is my eight week of quarantine, sitting in my apartment close to Milan, one of the most affected areas of Covid19; I am working the whole day to push further the narrative of the company in this very strange time. Ethic and Empathy are part of our daily life now as never before. Staying…
The Brand can be the real game changer
One of my major challenge of the last years has been to move the Brand positioning of the company from a pure B2B “technical” approach to a “consumer insights” approach. The Brand has been crucial in this process in order to push the organization to define in a new way its own “reason why”. In…