One of my main driver during my entire career has been the continue study and research, to move forward and push organizations to the next level. Learning and engage on a new project is what keeps me motivated and interested to what I’m doing every day. That’s why writing and joining workshops and events as speaker is so important to me. To share my experience but also to take the chance to learn from valuable discussions with different stakeholders.
Let’s talk about:
Brand strategy and brand equity definition as game changer for business success
Employer Branding and International engagement on Brand purpose (how to create a digital solutions through project management that starts engaging the organization bottom-up)
Strategic Marketing and execution within international landscape (how to drive forward the marketing positioning from passive to strategic based on the business model. Execution and processes.)
Change Management in intercultural contexts (engagement and key insights on how to drive change in complex environments)
2024
8 November – Brand Implementation Summit 2024 – Brandification
Link:
https://brandification.com/de/brand-implementation-summit-2024/
Title of the speech: ”Stop buzz-wording and change the rules of the game!” – a story about how to make the next step in employer branding within a complex corporate environment.
25/26 November – StrategieTage Marketing Agenda – business factors
Link: https://www.businessfactors.de/de/conferences/marketing/agenda/
Title of the speech: “The B2B Marketing big reframe and its impact on Brands” – “Artificial intelligence and personalization of marketing are quickly changing the game. If Brands wants to ensure consistency all along the customer journey they will have to switch the approach and set ambitious goals.”
2023
Joining the mClub’s Brand Leaders group for a knowledge-sharing discussion to explore the B2B Marketing Big Reframe with Brand Equity.
Joining the Cannes Press Conference to present Rehau as main sponsor of Social Film Festival
2022
Joining the powerful event in Bologna to present about change management in intercultural contexts
2021
“Marketing strategies and their execution” for the Lout.plus review
INTERVIEW ON LOUT.PLUS MAY 2021
_______________
Joining CMCX to present for the first time “Mouving the Mountain” and the 3 Key learning to change from passive to strategic marketing approach.
_______________
Deep dive in content strategies during Covid Pandemic Crisis.
