marketing conference EWMS

A 48-hour marketing conference eWMS (World Marketing Summit) is what I am trying to follow since yesterday. I like the idea very much and all presenters are super interesting mainly professors coming from the best universities all over the world and reading through the times we are living and how the future could look like….

Strategies and their execution

We discussed several time about the big change affecting the B2B companies from a marketing point of view. The way consumers are interacting is changing and moving forward to a new way to position the business is one of the major duty of marketers. this means to move from a pure product, traditional approach to…