marketing conference EWMS

A 48-hour marketing conference eWMS (World Marketing Summit) is what I am trying to follow since yesterday. I like the idea very much and all presenters are super interesting mainly professors coming from the best universities all over the world and reading through the times we are living and how the future could look like….

“B2B next normal”: from passive to strategic marketing

The evolution of the marketing approach is not a due and automatic process from passive to strategic. Of course many trends push more and more companies to be attractive in understanding their markets. However, the ability to move forward to the next stage is really depending on the situation of that specific sector in a…

Moving the mountain

Moving the mountain is a motto that I like very much and I use a lot: According to dictionary, moving mountain means Achieving spectacular and apparently impossible results. Make every possible effort. Without 2. you cannot get 1. And here is the approach… This was the starting point of my speech during the conference CMCX…