marketing conference EWMS

A 48-hour marketing conference eWMS (World Marketing Summit) is what I am trying to follow since yesterday. I like the idea very much and all presenters are super interesting mainly professors coming from the best universities all over the world and reading through the times we are living and how the future could look like….

Philip Kotler – speech from Italian Marketing Foundation.

I like Philip Kotler, I studied everything he wrote and I met him in person once in Milano some years ago. He always has something interesting to share and aligned with the time. Here he shows us again that nowadays we cannot separate marketing activities to company purpose and values anymore. Every single action needs…